L’Eclaireur in Paris by Arne Quinze studio!

In 1980, Armand Hadida opens his first point of sale in the basement of a gallery on the Champs Elysées. For him a way to affirm his chosen path by proposing clothes of designers embodying
the brightness in fashion for the upcoming
decennia. He becomes the first distributor of brands like Girbaud, Prada, Helmut Lang, John
Galliano, Ann Demeulemeester, Dries Van Noten,
Martin Margiela in France. Since then, l’Eclaireur has opened four other shops established as true venues, meeting points for all the aficionados being terrified of only one word : « shopping ».

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Retailer L’Eclaireur recently contacted Arne Quinze to redesign their boutique in Paris with his signature mushrooming wooden plank sculpture. There where used more than two tons of wooden planks to shape the organic sculpture and the walls where 147 animated video’s screens where placed. Text and info from Arne Quinze! Special Thanks to Sieghild Lacoere.

« This is not just a shop, it’s an experience. The project grew as a dream fed by emotions, history and memories. It is a fantasy in which I hope everyone will find a story for themselves » Arne Quinze.

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In 1980, Armand Hadida opens his first point of sale in the basement of a gallery on the Champs Elysées. For him a way to affirm his chosen path by proposing clothes of designers embodying the brightness in fashion for the upcoming decennia. He becomes the first distributor of brands like Girbaud, Prada, Helmut Lang, John Galliano, Ann Demeulemeester, Dries Van Noten, Martin Margiela in France. Since then, l’Eclaireur has opened four other shops established as true venues, meeting points for all the aficionados being terrified of only one word : « shopping ».

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The nineties bring about a new challenge, the opening of the boutique in ‘rue des Rosiers’, with a strong eclectic collection. Hadida introduces the « Antwerp 6 » together with names as Sipek, Dubreuil, Starck, Comme des Garçons, Hussein Chalayan etc… An important step forward.

Pioneers in combining design and fashion, pioneers in breaking away with the traditional distribution system, Armand & Martine Hadida gave a new direction to the highly banalised profession of « retail selling ». Extremely sharp-edged choices and a service dedicated to the needs of the specific client serve as the basic principles of the couple. At L’Eclaireur the client is invited to take part in a story where creators appear to be actors.

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Still located in the Marais in 2000 a new L’Eclaireur solely concentrating on men’s fashion opens its doors in rue Malher. A year later in 2001, the fearless couple endeavours a new challenge opening Hérold (place des Victoires )without any windows, without a name and without any visibility in the street. « In this space we only wanted to put the exclusive character of the designers in the spotlights instead of focussing on a large marketing campaign…» Intuition and their instinct how to create a difference mark the force of this visionary duo.

At L’Eclaireur, first of all the client is welcomed as the host of the venue. Martine Hadida believes you can only grow by fascinating encounters and passing on the passion of presenting artistic creations rather than merely showing collections. « Blazing more nobility in our places. Transpose the talent of those who launch new trends in the world of fashion. When we possess this magnificent seeds, we have to let them cultivate in an authentic composition » illuminates Armand Hadida.

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In 2008, L’Eclaireur established rue Boissy d’Anglas, revisiting the spirit of Faubourg between Lanvin and Hermès. Refering to the magic of Fornasetti intensifies a luxury based on the art of surprising people. L’Eclaireur turns the cards and opens a restaurant in a decor based on the archives of this illusionist.

« It’s not a shop, it’s an experience. It’s not a decor and not an artwork, but it’s absolutely an expression. It will be up to the people to make it their own. My biggest joy would be if they would undergo an imaginary travel in their heads. I’ve filmed the eyes of my wife Barbara Becker which I’ve smurred in mud. You can’t see if it’s an animal or a human presence while the video is projected non stop. Behind a box of plexiglas the effect of transparancy suddenly reveals the body which can come as shock to certain viewers. »

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VISIT ARNE QUINZE STUDIO!

Prada Transformer by OMA/Rem Koolhaas open to the public

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A couple of days ago, the Prada Transformer, a portable, shape-shifting cultural pavilion designed by Office for Metropolitan Architecture/Rem Koolhaas, opened to the the public in Seoul, Korea.

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OMA’s Prada Transformer Opens to Public (Seoul, 25 April, 2009)

The Office for Metropolitan Architecture (OMA) is proud to announce the opening of the Prada Transformer pavilion, a pioneering temporary structure that will be picked up by cranes and rotated to accommodate a variety of cultural events. The pavilion was opened in Seoul today by the Minister of Culture of South Korea and the Mayor of Seoul in the presence of Miuccia Prada and OMA founder Rem Koolhaas.

The 20-metre high Prada Transformer is located adjacent to the 16th Century Gyeonghui Palace in the centre ofSeoul. The pavilion consists of four basic geometric shapes – a circle, a cross, a hexagon, a rectangle – leaning together and wrapped in a translucent membrane. Each shape is a potential floor plan designed to be ideal for the cultural programming unfolding over the next three months: a fashion exhibition, a film festival, an art exhibition, and finally a Prada fashion show. Walls will become floors and floors will become walls as the pavilion is flipped over by three cranes after each event to accommodate the next.

Rem Koolhaas explained the idea behind the Prada Transformer: “Rather than having one average condition, we conceived a pavilion that, by simply rotating it, acquires a different character and accommodates different needs.” Koolhaas added: “The project is exciting to us because it is the first hybrid between Prada fashion and the Prada Foundation.”

The opening event in the pavilion is an exhibition of skirts designed by Miuccia Prada. Titled Waist Down, the exhibition was designed by OMA’s think-tank, curatorial, and publishing unit AMO. On 26 June, the pavilion will be flipped to accommodate a film festival co-curated by Alejandro González Iñárritu, the Oscar-winning director of Babel (2006), and the critic Elvis Mitchell.Another flip will take place on 30 July, transforming the pavilion into a gallery for an exhibition by Swedish artist Nathalie Djurberg, curated by Germano Celant, the artistic director of the Prada Foundation in Milan. The closing event of the pavilion is a Prada fashion show for 500 guests.

OMA/AMO has a long history of collaboration with Prada in multiple disciplines. In 2001 OMA designed the Prada Epicenter Store in New York, followed by the Epicenter in Los Angeles in 2004. AMO has been designing fashion shows for Prada and MiuMiu since 2003 and has been working on prada.com since 2006. Currently OMA is designing new exhibition spaces for the Prada Foundation in Milan.

The Prada Transformer project was led by OMA partners Rem Koolhaas and Ellen van Loon, associates Kunlé Adeyemi and Chris van Duijn and design architect Alexander Reichert. The pavilion was made possible by the support of LG Electronics and Hyundai, Red Resource Inc. and the City of Seoul.

Via Dezeen

VISIT REM KOOLHAAS

Puma City, a Shipping Container Store by LOT-EK

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The NYC/ Napoli based office LOT-EK, designed an interesting projects by reusing containers for a retail store.

24 containers are retrofitted and transformed into Puma City. The 24 containers are put together to create a 3 storey store with over 11,000 sqf.  Puma City is a transportable retail and event building that is traveling around the world along with the 70-long Puma sailing boat.

The containers are fully dismountable and travels on a cargo ship, it will be assembled and disassembled a number of times once it reaches the international harbors.

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puma city

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puma city

More information on LOT-EK 

VISIT  LOT-EK

Calvin Klein ‘Doll House’ in New York by REX architects

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Architect Joshua Prince-Ramus and his firm, REX Architecture PC, together with Magnusson Klemencic Assoc. and Situ Studio, created this ‘doll’ house as a holiday attraction of the Calvin Klein store on 5the avenue in New York.

The installation was created with Calvin Klein’s consumer image in mind. The stylish installation covers 4 complete floors, with a landscaped rooftop, and was constructed of acrylic sheet, steel, and stretch Spandex. [text from cubeme]

“By treating a New York street like landscape –and Calvin Klein’s storefront like a New York street –we created a detached single-family (doll)house in Manhattan for the Calvin Klein woman,” said architect Prince-Ramus.”

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More info on rex-ny.com
Via cubeme

Neil Barrets flagship store by Zaha Hadid

Recently, the new Neil Barrett’s flag ship store opened in Tokyo, Japan. The store is designed by Zaha Hadid. Though the world-renowned architect has recently experimented in fashion design, this is her first retail space project since then.

In close cooperation with Patrik Schumacher, she created a shop that shifts between architecture and sculpture, designed to parallel the same folding, pleating, cut- oud and fixed point design ethos utilized in the brand’s clothing of Neil Barrett’s fashion design.

The concept of the store plays with the dualism between male and female. This is echoed in the furniture design, through the language and quality of the materials that are used on both floors. The ground floor is more based on a ‘masculine and dynamic form’, while the first floor is more feminine, with ‘fluid contour lines’.

 Via Yatzer (pictures and info from yatzer)
more info about the concept, production and pictures on Yatzer

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