Japanese designer Tokujin Yoshioka has created an very interesting installation in Tokyo for fashion brand Hermès. The installations shows a movie of a woman appears to blow on a scarf hanging in the window.
Called Maison Hermès Window Display, the project is a reinterpretation of a similar installation that was designed by Yoshioka for Hermès in 2004. The installation will run until january 19th 2010.
Some information for Yoshioka himself:
This is a design to introduce a world of fantasy, Hermes’ lively scarves, which now represent one of the significant brand images.
On designing a window-display at the 1F Maison Hermes, I intended to express people’s daily “movements” with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them.
The window is designed with an image of woman projected on to the monitor. The scarf softly sways in the air in response to the woman’s blow.
Check out an interview with Yokujin Yoshioka on Designboom!