The new museum enlightens the visitor in an impressive, clear, and interesting manner about the entire history of what is now Dr. Ing. h.c. F. Porsche AG. Production cars have been just as important to the name recognition of the Porsche brand as many vehicles designed specifically for racing. Porsche designs have had an impact on individual mobility even in the early years of motorization.
The exhibition layout provides separate exhibit areas for the two periods before and after 1948. “Porsche Idea,” “Product History,” and “Thematic Islands” are the three core elements of the museum concept. Visitors making their way through the exhibition will often find these three main elements thematically interlinked: “Porsche Idea“ , “Product History” and the “Thematic Islands”.
Fascinating about the architecture, isthe impact of the monolithic and the virtually floating exhibition hall. This bold and dynamic architecture reflects the company’s philosophy and provides a foretaste of the experience that awaits visitors to the future museum. It is designed to convey a sense of arrival and approachability, and to guide the visitors smoothly from the basement level into the superstructure.
In their design, the architects at Delugan Meissl set out to create a place of sensuous experience that reflects the authenticity of Porsche products and services as well as the company’s character, while also reshaping Porscheplatz with an unmistakable appearance.
About 80 vehicles and many small exhibits will be on display at the new Porsche Museum in a unique ambience. In addition to world-famous, iconic vehicles such as the 356, 550, 911, and 917, the exhibits include some of the outstanding technical achievements of Professor Ferdinand Porsche from the early 20th century. Even then, the name of Porsche stood for the commitment never to be satisfied with a technical solution that fails to fully meet or exceed all of its requirements, including opportunities for further improvement.
From the lobby, visitors ascend a spectacular ramp to the entrance of the spacious exhibition area, where they can gain an initial overview of the impressive collection.
Here the visitor is free to choose whether to start chronologically with the company history before 1948, or to head directly into the main area of the exhibition, which contains a chronological history of Porsche products and thematic islands. Both areas are interlinked by the “Porsche Idea” section, which forms the backbone of the exhibition.
The Idea section explains what makes the various themes and exhibits so unique. It tells of the spirit and the passion that motivate the work at Porsche, and pays tribute to the company as well as the people behind the product.
More info in dutch, click here
VISIT DELUGAN MEISSL
More automotive stories on ArchiDE: