As a caterer for upmarket parties, Amaison Van Den Boer ’s new delicatessen is one of the best known in Netherland.
For the design of the shop, Concrete went back to the company’s origins, in which the emphasis was on the fundamentals of food. The Amaison is conceived like grandma’s kitchen, preparing traditional meals of watching as they are made, tasting and taking them home.
The design that issued from this interpretation is a house-shaped building block, the core of every element of the Amaison concept. Using this building block,Concrete created a pattern that repeats itself throughout the interior in a variety of materials and sizes: in the logo, wall tiles, floor tiles, furniture and food.